3 Different Anti Smoking Messages.

This week we saw three different messages. Message #1 is a fear inducing message. It can often be an affective deterrent for smoking, however sometimes it can cause longtime smokers to roll their eyes. However peripheral processing messages like the ones coyly used in the series mad men can be affective without the viewer even knowing they are receiving the message. Finally in the two sided argument we see that although smokers will come up with any number of reasons why they are justified in what they are doing, ultimately their choices are damaging their short term and long term health.