Friday, August 3, 2012

Peripheral Route Processing - Smoking is clearly not good for you!

The video below displays a compilation of many cigarettes smoked during the AMC Drama Mad Men. This video could be seen as an anti smoking message using peripheral route processing because while watching the series your many focus is the story line, but in your periphery vision you are seeing that often times when the character on the show lights up a cigarette they cough right after taking their first puff. It's a not so subtle way of showing the viewer how bad smoking is for you and it's a way of poking fun at this era when people refused to believe as much. Smokers who watch this show get a constant reminder in there periphery of just how bad smoking is for them.


Mad Smoke: Every Cigarette Smoked in Mad Men - YouTube

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